Marketing & Marketing Management

Marketing & Marketing Management

About the Program

 
 

The AAS in Marketing provides students with the knowledge, skills, and abilities to pursue a career in marketing, marketing research, advertising, retailing or sales.

AWARD TYPES: Certificate Level 1, Associate of Applied Science

AREA OF STUDY: Business

Business

This program is part of the

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Center of Excellence

 
 
 
 
 
 
 
 
 

The Business Center of Excellence (COE) strives to offer business programs geared to helping our stakeholders get a competitive edge in the high skill and high demand global marketplace.

Degrees and Certificates

Program Outcomes

Students will be able to:

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Identify the marketing mix components in relation to market segmentation.

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Explain the environmental factors which influence consumer and organization decision making process.

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Outline a marketing plan. Identify the elements of the communication process between buyers and sellers in business.

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Utilize marketing research techniques to implement competitive marketing decisions.

Program Information

General Requirements

The AAS in Marketing provides students with the knowledge, skills,  and abilities to pursue a career in marketing, marketing research, advertising, retailing or sales. The degree offers a wide spectrum of courses in all aspects of marketing including marketing services. The program is designed for anyone seeking entry-level employment in the field of Marketing.

TSI testing is required prior to first enrollment for all AAS degrees and level II certificates.

 

Accreditation

The Marketing Program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP). ACBSP is a leading specialized business accreditation association committed to advancing excellence in business education worldwide. Our member institutions share the common belief that an excellent business education is defined by professors who are committed to teaching, students who come from a diversity of backgrounds, and courses that provide relevant skills for real-world opportunities.

CHEA Student Achievement:

Marketing-Management AAS Graduates 2018 - 7
Marketing-Management Certification Level 1 Graduates 2018 - 14
Marketing-Management Certification-Retailing Graduates 2018 - 15

 

Employment

There are 7,332 Market Research Analysts and Marketing Specialists employed. This number is expected to increase by 17.2% over the next four years.

  • The estimated annual job openings is 474 jobs a year.
  • Median Wages - $28.37 hourly, $59,000 annually

 

Online Program Restrictions

Language Option Restrictions
Some HCC Online programs require students to participate in foreign language courses as part of the program’s required curriculum. At this time, the only language option currently available online is Spanish. If you would like to take courses in a language other than Spanish, you would have to do so on campus.

Elective Course Restrictions
Some HCC Online programs may have a limited number of elective options available, based on which of the designated electives are currently offered online. If an elective course is not available online, it will be denoted in the program’s degree plan.

Required Course Restrictions
Some HCC Online programs may require students to participate in one or more campus-based courses as part of a given program’s required curriculum. If a program requires participation in a campus-based course, the campus-based course will be denoted in the program’s degree plan.

Potential Course Restrictions
Some courses may require students to participate in campus-based laboratory sessions or proctored examinations. Please review your course syllabus to determine if your online course has an on-campus laboratory or examination requirement.

 

Resources

Search for a Marketing Professor or request more information

Get in touch

Ken Hernandez

  

Hours of Operation: Mon.- Fri. 8am - 5pm