Marketing & Marketing Management

Marketing & Marketing Management

About the Program

 
 

The AAS in Marketing provides students with the knowledge, skills, and abilities to pursue a career in marketing, marketing research, advertising, retailing or sales.

AWARD TYPES: Certificate Level 1, Associate of Applied Science

AREA OF STUDY: Business

Degrees and Certificates

Program Outcomes

Students will be able to:

yellow-check

Identify the marketing mix components in relation to market segmentation.

yellow-check

Explain the environmental factors which influence consumer and organization decision making process.

yellow-check

Outline a marketing plan. Identify the elements of the communication process between buyers and sellers in business.

yellow-check

Utilize marketing research techniques to implement competitive marketing decisions.

Program Information

General Requirements

The AAS in Marketing provides students with the knowledge, skills,  and abilities to pursue a career in marketing, marketing research, advertising, retailing or sales. The degree offers a wide spectrum of courses in all aspects of marketing including marketing services. The program is designed for anyone seeking entry-level employment in the field of Marketing.

TSI testing is required prior to first enrollment for all AAS degrees and level II certificates.

 

Accreditation

The Marketing Program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP). ACBSP is a leading specialized business accreditation association committed to advancing excellence in business education worldwide. Our member institutions share the common belief that an excellent business education is defined by professors who are committed to teaching, students who come from a diversity of backgrounds, and courses that provide relevant skills for real-world opportunities.

CHEA Student Achievement:

Marketing-Management AAS Graduates 2018 - 7
Marketing-Management Certification Level 1 Graduates 2018 - 14
Marketing-Management Certification-Retailing Graduates 2018 - 15

 

Employment

There are 7,332 Market Research Analysts and Marketing Specialists employed. This number is expected to increase by 17.2% over the next four years.

  • The estimated annual job openings is 474 jobs a year.
  • Median Wages - $28.37 hourly, $59,000 annually

 

Online Program Restrictions

Some online programs may require up to 15% of their curriculum be taken in-person on one of HCC’s campuses.  Please contact your advisor for more information about specific program requirements.

Language Option Restrictions

Some online programs require students to participate in foreign language courses as part of the program’s required curriculum. Please contact your advisor for more information about specific program requirements and available language options. If you would like to take courses in a language that is not offered online, you would have to do so on campus.

Elective Course Restrictions

Some online programs may have a limited number of elective options available, based on which of the designated electives are currently offered online.  Please contact your advisor for more information about specific program requirements.

Required Course Restrictions

Some online programs may require students to participate in one or more campus-based courses as part of a given program’s required curriculum. Please contact your advisor for more information about specific program requirements.  

Potential Course Restrictions

Some online courses may have face-to-face requirements for exams, laboratory sessions, and other activities. Please review your course syllabus to determine if your online course has an on-campus laboratory or examination requirement.

 

Hybrid Programs Restrictions

Hybrid programs allow students to take a mix of online and face-to-face courses. Hybrid programs offer 50% to 85% of their courses online and the remainder of the curriculum is taken in-person on one of HCC’s campuses. Please contact your advisor for more information about specific program requirements.

Language Option Restrictions

Some hybrid programs require students to participate in foreign language courses as part of the program’s required curriculum. Please contact your advisor for more information about specific program requirements and available language options. If you would like to take courses in a language that is not offered online, you would have to do so on campus.

Elective Course Restrictions

Some hybrid programs may have a limited number of elective options available, based on which of the designated electives are currently offered online.  Please contact your advisor for more information about specific program requirements.

Required Course Restrictions

Hybrid programs require students to participate in campus-based courses as part of a given program’s required curriculum. Please contact your advisor for more information about specific program requirements. 

Potential Course Restrictions

Some online courses may have face-to-face requirements for exams, laboratory sessions, and other activities. Please review your course syllabus to determine if your online course has an on-campus laboratory or examination requirement.

 

Resources

Search for a Marketing Professor or request more information

Get in touch

Ken Hernandez

  

Hours of Operation: Mon.- Fri. 8am - 5pm