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Marketing - Innovation & Enterprise Specialization - AAS

Available on Campus Campus Available as a Hybrid Hybrid

The AAS in Marketing provides students with the knowledge, skills, and abilities to pursue a career in marketing, marketing research, advertising, retailing or sales. The degree offers a wide spectrum of courses in all aspects of marketing including marketing services. The program is designed for anyone seeking entry-level employment in the field of Marketing as it evolves into market driven innovation and enterprise solutions.


Prerequisite Courses

Year 1

Semester 1
EDUC 1300 Learning Framework 3
MRKG 1311 Principles of Marketing 3
MRKG 1370 Enterprise Mindset 3
MATH 1332 Contemporary Mathematics 3
ENGL 1301 Composition I 3
Semester 2
MRKG 2372 Consumer Behavior 3
MRKG 2370 Creativity and Innovation 3
MRKG 2333 Principles of Selling 3
BUSG 2370 Legal Issues for Enterprise OR
MRKG 2378 Franchising 3
MRKG 2312 e-Commerce Marketing OR
MRKG 2371 Services Marketing 3
Semester 3

Year 2

Semester 1
XXXX #3## Humanities/Fine Arts Elective 3
ECON 2302 Principles of Microeconomics 3
ACNT 1303 Introduction to Accounting I 3
MRKG 2377 Financial Managment/Budgeting for Enterprise Marketing 3
BUSG 1307 Entrepreneurship and Economic Development 3
Semester 2
MRKG 2375 Social Enterprise 3
MRKG 2376 Enterprise Opportunity Analysis 3
BUSG 2309 Small Business Management/Entrepreneurship 3
BUSG 2382 Cooperative Education - Entrepreneurship/Entrepreneurial Studies (Capstone) 3
XXXX #3## General Education Elective 3
Semester 3
Total Credits 60

1. A list of electives appears in the Core Curriculum section of this catalog.

Capstone Statement

A capstone course is a course designed to provide opportunities for students to integrate knowledge from their core and concentration courses, to gain insight into the meanings of professionalism and professional practice, and to reflect on the norms of a discipline or profession.

Marketable Skills

For more information about this career and other career pathways, visit Career Coach.

Core curriculum general education electives for workforce degree programs Combined Shape Created with Sketch.