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Marketing - General - AAS

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The AAS in Marketing provides students with the knowledge, skills, and abilities to pursue a career in marketing, marketing research, advertising, retailing or sales. The degree offers a wide spectrum of courses in all aspects of marketing including marketing services. The program is designed for anyone seeking entry-level employment in the field of Marketing.


Prerequisite Courses

Year 1

Semester 1
EDUC 1300 Learning Framework 3
ENGL 1301 Composition I 3
MRKG 1311 Principles of Marketing 3
HRPO 1311 Human Relations 3
IBUS 1354 International Marketing Management 3
Semester 2
BMGT 1327 Principles of Management 3
MRKG 1302 Principles of Retailing 3
MRKG 2312 e-Commerce Marketing OR
MRKG 2371 Services Marketing 3
MRKG 1391 Special Topics in Business Marketing and Marketing Management 3
MATH 1324 Mathematics for Business & Social Sciences 3
Semester 3

Year 2

Semester 1
MRKG 2348 Marketing Research and Strategies 3
ECON 2302 Principles of Microeconomics 3
XXXX #3## Humanities/Fine Arts Elective 3
XXXX #3## General Education Elective 3
ACNT 1303 Introduction to Accounting I OR
ACCT 2301 Principles of Financial Accounting 3
Semester 2
MRKG 2372 Consumer Behavior 3
MRKG 2333 Principles of Selling 3
MRKG 2349 Advertising and Sales Promotion 3
MRKG 2380 Cooperative Education - Marketing/Marketing Management, General 3
MRKG 2374 Marketing Case Studies (Capstone) 3
Semester 3
Total Credits 60

1. A list of electives appears in the Core Curriculum section of this catalog.

Capstone Statement

A capstone course is a course designed to provide opportunities for students to integrate knowledge from their core and concentration courses, to gain insight into the meanings of professionalism and professional practice, and to reflect on the norms of a discipline or profession.

Marketable Skills

For more information about this career and other career pathways, visit Career Coach.

Core curriculum general education electives for workforce degree programs Combined Shape Created with Sketch.