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Marketing - Enterprise Development - Certificate Level 1

Available on Campus Campus Available as a Hybrid Hybrid

Enterprise development is a systematic approach to controlling growth, development and improvement of a purposeful or industrious activity organized to provide a service or product within an economy.


Prerequisite Courses

Year 1

Semester 1
MRKG 1311 Principles of Marketing 3
BUSG 1307 Entrepreneurship & Economic Development 3
MRKG 1370 Enterprise Mindset 3
Semester 2
MRKG 2370 Creativity and Innovation 3
MRKG 2378 Franchising 3
MRKG 2376 Enterprise Opportunity Analysis (Capstone) 3
Semester 3

Year 2

Semester 1
Semester 2
Semester 3
Total Credits 18

Capstone Statement

A capstone course is a course designed to provide opportunities for students to integrate knowledge from their core and concentration courses, to gain insight into the meanings of professionalism and professional practice, and to reflect on the norms of a discipline or profession.

Marketable Skills

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