Showing 1 results



To register for a course, note the CRN and log into the Student System. If a course you want doesn't appear in search results, it may not currently be offered. Please check the advanced class search.

Enterprise Opportunity Analysis | MRKG | 2376

A comprehensive overview of all aspects of opportunity analysis, including how to differentiate a good idea from a lucrative idea, how to analyze current and future markets for products/services, how to develop marketing and operations strategies based on the analyses. The course will culminate in an Enterprise Plan (similar to a business plan, but with more emphasis on analysis for innovation, strategies for taking action and being flexible as the market changes.

View schedule »