Marketing - Social Enterprise - Certificate Level I

This Certificate provides students an understanding of varieties of innovation and the commercialization of technology, the changing basis of competitive advantage over time, and the modern approaches to adding value to products and services, including user interfaces, user experience, and consumer branding.

YEAR 1

Semester 1
LEAD 1370 Workforce Development with Critical Thinking 3
MRKG 1311 Principles of Marketing 3
BUSG 1307 Entrepreneurship and Economic Development 3
IBUS 1379 Economic Geography 3
MRKG 2372 Consumer Behavior 3
15
Semester 2
BUSG 2309 Small Business Management/Entrepreneurship 3
IBUS 2370 Global Issues in Enterprise 3
MRKG 2376 Enterprise Opportunity Analysis 3
9
Semester 3

YEAR 2

Semester 1
Semester 2
Semester 3

YEAR 3

Semester 1
Semester 2
Semester 3
Capstone Statement

A capstone course is a course designed to provide opportunities for students to integrate knowledge from their core and concentration courses, to gain insight into the meanings of professionalism and professional practice, and to reflect on the norms of a discipline or profession.