Marketing - Innovation and Enterprise Specialization - AAS

The AAS in Marketing provides students with the knowledge, skills, and abilities to pursue a career in marketing, marketing research, advertising, retailing or sales. The degree offers a wide spectrum of courses in all aspects of marketing including marketing services. The program is designed for anyone seeking entry-level employment in the field of Marketing as it evolves into market driven innovation and enterprise solutions.

YEAR 1

Semester 1
LEAD 1370 Workforce Development with Critical Thinking* 3
MRKG 1311 Principles of Marketing 3
MRKG 2372 Consumer Behavior 3
MRKG 2333 Principles of Selling 3
MRKG 1371 Enterprise Mindset 3
15
Semester 2
MRKG 2370 Creativity and Innovation 3
BUSG 2370 Legal Issues for Enterprise 3
ETWR 1302 Introduction to Technical Writing (or higher) 3
MRKG 2312 e-Commerce Marketing OR
MRKG 2371 Services Marketing 3
MATH 1332 Math For Liberal Arts 3
15
Semester 3

YEAR 2

Semester 1
ECON 2302 Principles of Microeconomics 3
MRKG 2377 Financial Managment/Budgeting for Enterprise Marketing 3
BUSG 1307 Entrepreneurship and Economic Development 3
SPCH 1318 Interpersonal Communication 3
ACNT 1303 Introduction to Accounting I 3
15
Semester 2
MRKG 2375 Social Enterprise 3
MRKG 2376 Enterprise Opportunity Analysis 3
BUSG 2309 Small Business Management/Entrepreneurship 3
BUSG 2382 Cooperative Education - Entrepreneurship/Entrepreneurial Studies (**Capstone Course) 3
Elective Elective Approved Humanities/Fine Arts Elective 3
15
Semester 3

YEAR 3

Semester 1
Semester 2
Semester 3
Capstone Statement

A capstone course is a course designed to provide opportunities for students to integrate knowledge from their core and concentration courses, to gain insight into the meanings of professionalism and professional practice, and to reflect on the norms of a discipline or profession.