Marketing - Innovation and Enterprise Specialization - AAS

Marketing - Innovation and Enterprise Specialization - AAS

The AAS in Marketing provides students with the knowledge, skills, and abilities to pursue a career in marketing, marketing research, advertising, retailing or sales. The degree offers a wide spectrum of courses in all aspects of marketing including marketing services. The program is designed for anyone seeking entry-level employment in the field of Marketing as it evolves into market driven innovation and enterprise solutions.


Semester 1
EDUC 1300 Learning Framework 3
MRKG 1311 Principles of Marketing 3
MRKG 1371 Enterprise Mindset 3
MATH 1332 Contemporary Mathematics 3
ENGL 1301 Composition I 3
Semester 2
MRKG 2370 Creativity and Innovation 3
BUSG 2370 Legal Issues for Enterprise 3
MRKG 2372 Consumer Behavior 3
MRKG 2312 e-Commerce Marketing OR
MRKG 2371 Services Marketing 3
MRKG 2333 Principles of Selling 3
Semester 3


Semester 1
ECON 2302 Principles of Microeconomics 3
MRKG 2377 Financial Managment/Budgeting for Enterprise Marketing 3
BUSG 1307 Entrepreneurship and Economic Development 3
Elective Elective Approved Humanities/Fine Arts Elective 3
ACNT 1303 Introduction to Accounting I 3
Semester 2
MRKG 2375 Social Enterprise 3
MRKG 2376 Enterprise Opportunity Analysis 3
BUSG 2309 Small Business Management/Entrepreneurship 3
BUSG 2382 Cooperative Education - Entrepreneurship/Entrepreneurial Studies (# Capstone Course) 3
Elective Elective Approved General Education Elective 3
Semester 3

**Capstone Statement
A capstone course is a course designed to provide opportunities for students to integrate knowledge from their core and concentration courses, to gain insight into the meanings of professionalism and professional practice, and to reflect on the norms of a discipline or profession.

General Education Electives for Workforce Programs

Humanities/Fine Arts

Note: English Composition, Creative Writing, Studio Arts and Speech courses do not satisfy this requirement. Beginning Foreign Language courses taken in 2017-2018 will count toward core requirements.

ARAB 1411*ARAB 1412*
ARTS 1301ARTS 1303ARTS 1304
CHIN 1411*CHIN 1412*
COMM 2366*
DANC 2303
DRAM 1310DRAM 1351, DRAM 2366*
ENGL 2322ENGL 2323ENGL 2327ENGL 2328ENGL 2332ENGL 2333ENGL 2342ENGL 2343ENGL 2351
FREN 1411*FREN 1412*
GERM 1411*GERM 1412*
HIST 1301HIST 1302HIST 2301HIST 2311HIST 2312HIST 2321*HIST 2322*, HIST 2327HIST 2328*HIST 2381
HUMA 1301HUMA 1305HUMA 1311*HUMA 2319HUMA 2323
JAPN 1411*JAPN 1412*
KORE 1411*KORE 1412*
MUSI 1306MUSI 1310
PHIL 1301PHIL 1304PHIL 2306PHIL 2307PHIL 2316
SPAN 1411SPAN 1412