About Brand Standards

Houston Community College’s brand is a reflection of who we are. Our brand is the story of our past, present and future. For the tens of thousands of students we serve each year, our brand is a promise – a commitment to the high quality education that has defined HCC.

As you review this manual, please keep in mind that our brand is one of our most valuable assets. We have created these brand standards to ensure consistency across the thousands of points of interaction between HCC and its various constituencies. Each of these engagements represents an opportunity to tell our unique story in a way that is compelling and consistent.

As we embark on our new vision, it is important to remember that each of us has an important role to play in HCC’s overall brand strategy.

The work we do and the way we interact with others has a profound impact on the way people perceive the HCC brand. Never forget how important you are in shaping the perceptions of HCC. You are an ambassador for HCC. You not only represent the brand; you represent us all.

Guidelines

Logo

070914_new_standard_logo_college_logos

Logo and Usage - Approved logos
The standard HCC logo is representative of the district brand and the other logos are representative of the six colleges and the HCC Foundation. 

Minimum clear space and minimum size
An important part of maintaining a consistent presentation of the logo is keeping the area around it clear from other text, graphics or illustrations. Crowding the logo detracts from its legibility and impact. The clear space is measured by the width of the “eagle” in our logo. To give our logo the necessary prominence, always keep other elements outside the margin indicated. Also,the minimum size our logo may appear is one inch wide. 

Preferred logo colors
The preferred presentation of the standard logo is in PMS 7C - black and PMS 124 C - gold. For the college logos and the HCC Foundation logo, the names below the logo are in black, PMS 7C. If these colors are not available, then the logo may be printed in grayscale. The logo should not appear in any other colors.

  070914_preferred_logo_colors.png

Incorrect logo use. Presentation of the logo must be carefully monitored and controlled. Incorrect use can result in mixed and unclear messages. Keep in mind that every piece of communication, regardless of the specific message, should represent the brand. The adjacent page illustrates a number of incorrect presentations of the logo. They range fromreproduction of the logo itself to violations of clear space and additional graphics. This is not a complete list. Please contact the HCC Communications Department with any questions about proper usage.

070914_incorrect_logo_uses

Non-illustrated examples:
Do not bleed the logo off the page
Do not twist the logo
Do not print a border around the logo
Do not print the logo on a background that provides low contrast
Do not typeset the logo - only use approved artwork files.
Do not place any type, graphics or illustrations within the minimum clear space
Do not add wording or use the logo in a sentence or phrase

Colors

HCC’s official gold and black represent strength, heritage, richness and integrity. Shades and tints of the gold and black add sophistication and flexibility to design needs.

A darker shade of gold has been added to the palette to be used sparingly in some instances. For example, small or thin gold text on a white background. White is included as a part of the palette because a liberal use of white space conveys an open, uncluttered feeling.

For (COATED) paper

07_22_14_black_square_pantone.png
Black
C:0 M:0 Y:0 K:100
R:42 G:39 B:35
HEX:2a2723

07_22_14_yellow_square_pantone124C
Pantone 124C‌
C:0 M:28 Y:100 K:6
R:236 G:172 B:0
HEX:ecac00

07_22_14_shadesofgraycolor
Shades of Gray
C:0 M:28 Y:100
(% of black varies)

07_22_14_white_square_
White‌
R:255 G:255 B:255

 

07_22_14__added_gold_yellow_131Coated_square
Pantone 131C (Added Gold)‌
C:0 M:32 Y:100 K:9
R:210 G:142 B:0
HEX: d28e00

For (UNCOATED) paper

07_22_14_black_square_pantone.png
Black                      

07_22_14_yellow_square_pantone124C
Pantone 115U
C:0 M:19 Y:82 K:0
R:255 G:209 B:65
HEX:FFD141

07_22_14_shadesofgraycolor
Shades of Gray
C:0 M:28 Y:100
(% of black varies)

07_22_14_white_square_
White‌
R:255 G:255 B:255

07_22_14__added_gold_yellow_131Coated_square
Pantone 124U (Added Gold)‌
C:11 M:45 Y:96 K:0
R:225 G:150 B:48
HEX: E19630

These colors should not overpower the primary colors. Accent colors are not college specific and can be used to the designer’s discretion.
Accent color palette

‌ 07_22_14__655
PMS Coated 655C
C:100 M:68 Y:0 K:50
R:0 G:32 B:78
HEX:00204E

PMS Uncoated 289U‌C:81 M:68 Y:40 K:24
R:62 G:75 B:101
HEX:3E4B65

07_22_14__7715

PMS Uncoated 322U
C:89 M:41 Y:48 K:16
R:2 G:109 B:116
HEX:026D74

07_22_14__575.png
PMS Coated 575C
PMS Uncoated: 575U
C:48 M:0 Y:100 K:53
R:86 G:118 B:50
HEX:567632

07_22_14__506.png
PMS Coated 506C
C:45 M:100 Y:100 K:15
R:132 G:53 B:73
HEX:843549

PMS Coated 1955U 
C:34 M:76 Y:49 K:19
R:154 G:81 B:95
HEX:9A515F

07_22_14_5555.png 
PMS Coated 5555C
C:43 M:0 Y:34 K:38
R:104 G:138 B:126
HEX:688a7e

PMS Uncoated 556U
C:58 M:24 Y:48 K:2
R:113 G:158 B:141
HEX:739E8D

07_22_14_549_
PMS Coated 549C
C:52 M:6 Y:0 K:25
R:95 G:155 B:175
HEX:5f9baf

 

07_22_14_4995.png
PMS Coated: 4995C
C:0 M:48 Y:38 K:34
R:158 G:103 B:111
HEX:9e67gf

PMS Coated: 506U
C:37 M:68 Y:45 K:11
R:153 G:96 B:107
HEX:99606B

Campaign Blue color for Brand Standards 
Campaign Blue
C:90 M:51 Y:17 K:1
R:0 G:112 B:162
Hex:0070a2

 

Signage and Environmental Graphics

Environmental graphics are the most visible representation of our brand to the public. Countless people view our signage every day, so it is important to communicate our brand clearly. For this reason, our logo must take center stage and stand apart from other design elements. It also is important to note that most commercial buildings have standards regarding size, placement and often color of signage. 

070914_Signage_and_Environmental_graphics

Digital Signage

The TV screens on campus are an internal messaging device used to convey quick messages about current campus events. It’s an electronic mini billboard that has video and minimal text to visually communicate school updates. The main screen features video, and the top right and bottom right showcase still photos and events.

070914_sampletvscreen

 

Templates

The following template examples show how the brand can be carried into various designs. Use these as style guides for actual applications posters, fliers and brochures. Fliers are 8.5 in. wide x 11 in. high. Posters are usually 24 in. wide x 36 in. high. The preferred size for tri-fold brochures is 13.5 in. wide x 11 in. high.

07_22_14_templates_NEW

Specialty Items

Whether it is on a notebook, mug or t-shirt, the way we convey our brand should be consistent with our overall brand image. The logo usage should comply with the standards listed in the previous sections. Here are a few examples of our specialty items.

071014_specialty_items

Fonts

Fonts

Typography and consistent use of typefaces are key elements in creating a cohesive look across all communications.

The approved font that may be used for corporate communications is the Univers font (Univers LT). Univers is a simple, elegant, highly legible font.

The approved substitution font for Univers is Arial. When a serif font is needed, the approved font is Minion.

Font style

Beyond using a consistent font package, the style in which we use the fonts has great impact on our brand image.

Approved Fonts and Usage 

09231014_fonts